Lisel ARROYO
 
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Hello there,

Efficient and detail-oriented designer with over ten years of hands on experience in the graphic design industry. Extensive experience with creating and conceptualizing creative assets from inception to execution through a variety of digital and print mediums. Loves to design beautiful visual experiences through functionality, aesthetics and embracing the details. Past projects range from numerous marketing campaigns to web design to presentation design and everything in between.

Considers herself an expert with various design tools, particularly Photoshop, Illustrator and InDesign and has vast knowledge with various collaborative and prototyping platforms such as Figma, Slack, Invision, Squarespace, Ceros, Shopify & MS Office.

Also, coachable and an excellent team player who thrives in keeping clients happy and satisfied through memorable and unique visual designs that engage their audience and resonate with their brand.

 

Work

 
 

Austen Heller

Hickey Freeman

Frette

Bobby Jones

Misook

Christopher Blue

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Resume

 

Experience

Freelance Graphic & Web UI / UX – Bogota & Chicago
2018 - present

• Create and design elegant and enticing digital solutions for various clients; including web, app and interactive design.
• Determine the brand / company style to promote consistency, build trust and loyalty with consumers and further brand awareness and differentiation.

W Diamond Group – Chicago, IL
Freelance - Digital Creative Director
2014 - 2018

• Design and creative mentoring for various e-commerce brands.
• Responsibilities include the development and execution of digital creative concepts that adhere to the brand standards.

Frette – New York, NY
Freelance - Digital & Print Marketing Designer
2013 - 16

Lead in the design, development and implementation of the graphic, layout and production communication materials including email campaigns, digital / printed catalogs and lookbooks.

HMX Group – New York, NY
Freelance - Digital & Print Lead Designer
2011 - 14

• Developed numerous marketing programs (email, homepage, gif animation, photo retouching, basic copywriting, logos, brochures, infographics and advertisements) and guaranteed that they exceeded the expectations of our clients.

• Managed up to 5 e-commerce brands (Misook, Bobby Jones, Hart Schaffner Marx, Hickey Freeman, Christopher Blue) at a given time while under pressure to meet weekly deadlines.

• Recommended and consulted with clients on the most appropriate graphic design options based on their overall marketing goals.

 

Education

Savannah College of Art & Design
Bachelor of Fine Arts - Graphic Design
2000 - 2004

 

Skills & Languages

 

Brands:

Hickey Freeman
Austen Heller
Gives & Hawkes

 

Brands:

Misook
Bobby Jones
Hart Schaffner Marx
Hickey Freeman
Christopher Blue

Adobe Creative Suite

Basic CSS / HTML

GIF Animation / Interactive

Computer Illustration

Squarespace / Ceros / Shopify Invision / Slack / Figma Platforms

Image & Video Editing

Fluent in English & Spanish

 

Contact

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